SINGAPORE–(COMMERCIAL THREAD) – Fusionex, a multi-award-winning data technology provider specializing in Big Data Analytics (BDA), Internet of Things (IoT), Artificial Intelligence (AI) and Deep Learning has deployed a solution data analytics for a reputable higher education institute in Asia to elevate market knowledge by accurately determining market demand.

A higher education institution that has been training students for over 30 years, the client currently has over 11,000 students enrolled and offers courses in accounting, communication, IT, early childhood education, economics, engineering, hospitality and tourism, law, and psychology.

The data management solution involves capturing information from online interactions on the client’s web portal and other areas for analysis in order to accurately discern student interest, relevance of courses, potential barriers to registration, etc.

Fusionex revamped the customer’s web portal, turning it into an intelligent data collection platform capable of tracking user data. Specifically, the web portal could measure how each user uniquely interacts with them and produce information from that data to form a true 360-degree view of each customer. It can also determine which pages have failed to capture the interest of users, causing them to disappear from the web portal. This information paints a more complete and accurate picture of fluctuating interest levels throughout a customer’s journey as they navigate the customer’s web portal.

By leveraging these comprehensive data collection and cognitive computing capabilities, the customer could also monitor their web portal visit patterns through social media platforms such as Facebook as well as online advertisements, giving the customer a better understanding of its sales conversion rates and return on advertising investment.

In addition, the data management solution enables monitoring of popular online job portals and peer web portals, providing a holistic overview of the market; enlightening the client on popular jobs, courses offered by peer web portals and the changing tides of supply and demand in the industry. Such information can play a vital role in telling the client what strategies and plans to adopt to attract potential students.

Fusionex will advance the customer’s online visibility and presence through search engine optimization, machine learning, AI, and search engine marketing techniques while simultaneously running the customer’s solution on Fusionex Cloud, by taking advantage of the storage flexibility and cost savings it offers.

Ivan Teh, Founder and CEO of Fusionex, commented, “We are excited to deploy this robust data management solution as we look forward to it generating powerful insights for the customer. This will allow the client to create relevant targeted offers for prospective students and for students to find the most suitable courses that match their individual talents and interests.

About Fusionex

Fusionex is an established, multi-award-winning data technology provider specializing in analytics, big data, machine learning and artificial intelligence (AI). Its offerings aim to help customers unlock value and learn from data. Fusionex is the largest big data analytics company and market leader in ASEAN, bringing cutting edge, innovative and breakthrough data-driven solutions to its customer base (including Fortune 500 companies, FTSE, large conglomerates as well as a wide range of small and medium-sized enterprises (SMEs) spanning the United States, Europe as well as Asia-Pacific.

Fusionex has entered into a strategic partnership with Alibaba Cloud to drive digital transformation across the region.

To learn more about Fusionex, visit www.fusionex-international.com